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<p><i>Creativity, Inc.</i> is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios--into the story meetings, the postmortems, and the "Braintrust" sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture--but it is also, as Pixar co-founder and president Ed Catmull writes, "an expression of the ideas that I believe make the best in us possible."<br> <br> For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the <i>Toy Story</i> trilogy, <i>Monsters, Inc., Finding Nemo, The Incredibles, Up, </i>and<i> WALL-E, </i>which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what...</p>
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