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<p class="description" style="font-family: 宋体, sans-serif; font-size: 13px; "><span class="Apple-style-span" style="font-family: 宋体; font-size: 14px; "> </span>本书是营销大师菲利普·科特勒的经典著作Marketing Management（13th Edition）的中国版本，专为中国读者而写。增加了“转型营销的管理”的章节，遴选了最新营销案例，增加了“营销在中国”、“创新营销”、“营销视野”等特色专栏。</p>
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